Content Development Services

TYPES OF CONTENT

1) CURATED CONTENT

What Is Curated Content?

The process of carefully picking varied information (articles, music, video, and even photographs) from numerous sources and arranging them in one central spot is known as content curation.

That involves gathering the greatest things from throughout your specialty or sector and presenting them to your viewers, usually with added context or your own comments.

Have you ever used Rotten Tomatoes to help you decide which movie to watch? Rotten Tomatoes collects critic reviews from a variety of sources using content curation:

Benefits of Content Curation

• When you think of a content strategy in action, you presumably think of an editorial calendar jam-packed with unique content, most likely written in-house or by freelancers. Content curation is a method that compliments that approach by filling in the spaces between your team’s original pieces with ultra-relevant updates and opinion from around the web.
• When done well, content curation can provide a number of advantages, including:
  • Adding editorial value to your blog through your remark and insight • Extending your marketing resources by tapping into high-value, pre-existing content.
  • Strengthening possibilities to engage with influencers and thought leaders in your industry by bringing a more diverse selection of voices and points of view to your blog.
  • A well-thought-out curation strategy incorporates a wide range of content genres connections with influencers and thought leaders in your space.

A solid curation strategy includes a variety of content types, formats, and voices. Below are 4 different ways you could curate content for your blog

2) GRATED CONTED

What Is Gated Content?
The public can only access gated information using a lead capture form. A website visitor will usually be required to enter contact information as well as answer a few questions (e.g. name, position, organisation size, etc.). They will be given access after that.

This type of information is usually longer, more useful, instructive, or “premium” in some sense. Gated content is always free, with the exception of requesting contact information from the individual who downloads it.

Marketers or salespeople might then send the prospect a series of newsletters, an email drip campaign, conversion-oriented content, or even call them directly.

3) UNGATED CONTENT

Ungated content, as you might think, is freely accessible to the general public and may generally be seen in search engine results pages (SERPs).

As we’ve seen, gating your content can create intrigue and a sense of FOMO among your audience. This can be a good way to encourage them to act. But it might also scare them off. So you will need to consider a number of factors before you decide whether or not to use it.

What is the difference between a landing page and a home page?

A home page is similar to an airport’s main entrance. The terminal building has a number of check-in desks that serve as entrance points to the various gates and destinations.

The portal to a destination is the home page. Landing pages are the final destination and everything revolves around conversion.

• Landing page | Home page
• Is about the conversion of a | Is about directing to another
• Predetermined action | Destination
• Is specific and focused on one objective | Is about brand awareness and messaging
• Has limited navigation options | Has multiple links and points of entry
• Like a leaflet insert for a special offer | Like the front cover of a book
• High commercial intent | Top of the funnel

Is it possible for a home page to serve as a landing page? No, most of the time. There are always exceptions, such as a one-page website built explicitly as a squeeze page to collect email addresses or sign-ups. The home page of a website with more than four or five pages is frequently used as a portal to allow users to go to other pages.

The home page has far too many features to be solely focused on one conversion goal.
We’re all aware of the necessity of creating a great content strategy and the exponential growth that can be achieved if done correctly. In the area of content marketing, however, there are a lot of myths.
You’ve probably heard somewhere that the longer a piece of content is, the better it will perform. Alternatively, each piece of content on your website should be at least 2,000 words long.
And the reality is that these are neither true nor untrue – if that makes sense?
Short-form and long-form content both have a place in a successful content marketing plan, and both can be extremely effective marketing strategies.
All you have to do now is choose the proper type of information for the right situation.

4) HOW LONG SHOULD A BLOG ARTICLE BE

There is no one-size-fits-all answer to the question of “how long should a blog article be?” and you shouldn’t use minimal word counts as a blanket rule for all of your work.
You must understand how to select the appropriate type of information for a certain purpose, and we will cover everything you need to know in this course. We’ll go over the following topics in detail:

5) SHORT-FORM VS. LONG-FORM CONTENT

To help you estimate the duration of your content, you’ll need a clear understanding of what makes short-form and long-form material.
You’re undoubtedly used to working with a variety of content types — from video and info graphics to social media and interactive material — but you’ll need to figure out how lengthy your content should be as well.
What is the definition of short-form content?
Short-form content is usually defined as content that is less than 1,200 words long, however other marketers set the limit at 1,000 words.
Content that covers a specific section of a topic, rather than going into great detail, is often short and easy to consume.
Common formats of short-form content include:

• Short blog posts
• News articles
• Infographics
• Social content
• Emails

This form of content isn’t too taxing on your audience, takes a short amount of time to consume, and is often quick and simple to develop. Short-form material is frequently used to convey a single message fast and efficiently. It’s all about presenting a single thought and keeping things straightforward.

What Is Long-Form Content?
Long-form content is typically more than 1,200 (sometimes 1,000) words.

It is content that dives deep into a topic and covers it in great depth and covers formats including:

• Detailed and lengthy blog posts
• Evergreen pages
• Guides and tutorials
• Whitepapers and eBooks
• Webinars and virtual events
• Pillar pages

This is the type of content that truly engages audiences due to the depth of the topic that it covers. It is not intended as quick-to-consume content, rather content aimed at educating and informing those looking to answer a specific question or learn more about a topic.

The Benefits of Long-Form Content
Just like short-form content has a place in every marketer’s toolbox, so does long-form.

In fact, it is quickly becoming commonplace for marketers to jump straight to the creation of this type of content to drive growth.

The benefits are:

• This type of content often ranks for a bigger number of keywords due to covering more depth of a topic, and it typically performs better on search engines presuming that the search query demands extensive results.
• Long-form material generates more backlinks than short-form content, boosting the page’s performance and rankings even more. According to the “The State of Content Marketing Report 2019,” pages with a word count of 3,000 or more earn 3.5 times as many links as pages with a word count of 901 to 1200 words.
• The conversion rate of long-form material is usually higher than that of short-form information, owing to the reader’s attention and the purpose of their visit.According to a study conducted by Conversion Rate Experts and Crazy Egg, expanding the length of a landing page by 20 times raised the conversion rate by more than 30%.
• Long-form material helps you establish yourself as a thought leader and a voice in your industry. If you consistently provide content that educates, informs, and assists your audience in making decisions, it’s only natural that they regard you as a market leader.
• Always keep in mind that the advantages of various types of content frequently extend far beyond SEO.