On-Page Optimization

The goal of on-page SEO is to make your website’s content and functionality accessible to both search engines and visitors. This includes everything from content optimization and keyword mapping to selecting the appropriate Meta tags to represent the content of a webpage.

We begin all of our SEO initiatives by conducting extensive keyword research to determine which phrases and terms your company should target. Our SEO staff will be able to provide on-page advice based on statistics and our own experience.

We continue to monitor your website for fresh keyword opportunities once your on-page recommendations have been applied, while working with you on content production and methods such as blogs.

What is On Page SEO? – On page SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines. On page SEO is related to the optimization of the content as well as the HTML source code of any web page.


The solution is straightforward. A website cannot rank for highly relevant and revenue-driving keywords without strong On-page SEO.


LOCAL RANKING will evaluate your website’s on-page SEO and identify opportunities. After that, LOCAL RANKING will make recommendations or lay out a game plan for implementation. LOCAL RANKING will implement any of the following Elements required for your website to fulfil best practises after receiving Client approval.


Some of the important elements that may require modification or optimization that results in higher ranking includes the following

URL’s – that is optimised for search engines and speaks to the keyword or keywords that are being targeted for high rankings.

Title Tags – is one of the most crucial aspects on the page. Keyword research is used to discover which keywords should be used in title tags. Title tags that are optimised are crucial for ranking.

H1 or Heading Tags – When searchers land on a product or service page, explain what the page is about. H1 Tags should ideally match the content of the Title Tag.

Meta Description Tags – are the results that searchers see in the search engine results pages (search engine result pages). Clicks and conversions rely on keyword-optimized Description Tags with Calls to Action.

Content optimization – which is based on keyword research and analysis, can help you rank higher for a variety of keywords. Based on keyword research, Local Ranking may potentially suggest new web pages!

Conversion Rate Optimization – Adding Calls to Action or Conversion Points to your website will boost the amount of visitors who become leads. You don’t have to double your traffic to double your conversion rate.

Crawl Ability and Indexing – Local Ranking ensures that Search Engines can crawl all of your web pages and index all of your information.

Do you have any question on-page SEO? Call us we are here to answer.
SEO Fundamentals: Guide to Title Tags, Meta Data and Headers

It includes the following:

  • Title Tags, Meta Descriptions & Headers
  • Why they are important
  • Best practice for optimising each of them

When you create a web page, you use HTML elements to mark up the text, and certain of these components are critical for search engines to interpret the content of a page or website. Search engines, for example, employ Title Tags, Meta Data, and Headers to interpret the content on web pages and assess whether they are relevant for a given search query.

These elements of an HTML document become more machine accessible and understandable by visitors when keywords are reflected in them. Google’s spiders examine this content and highlight the terms inside these elements, after which its algorithm assesses whether the website is relevant for a certain phrase and assigns a ranking position to it.

While changing Title Tags, Meta Data, and Headers alone won’t get a web page to the top of the search results, incorporating the keywords visitors look for in the relevant mark-up is still an important aspect of SEO.

Searchers are most familiar with the Title Tag and description, whereas headings suggest sub-topics and improve readability. Click through rates (the percentage of visitors who see a title in the search results and click to your homepage) are influenced by well-written titles and other meta data, and high click through is linked to accurate, well-written, and descriptive meta data.

Searchers are most familiar with the Title Tag and description, whereas headings suggest sub-topics and improve readability. When utilised collectively, these features improve a webpage’s search results and make it apparent to both Google and visitors what the website is about.
Most modern content management systems offer distinct possibilities to add and change meta data on a page-by-page basis, which can be done by an in-house CMS user or your web development team. HTML coding skills is not necessary in most circumstances.

So, what are the different elements and how can you improve them? Let’s get started!


What is a title tag?

On a web page, a Title Tag is an HTML element that specifies the document’s title. Title Tags are used to display previews for a certain website in search engine results pages (SERPs) and are significant for both SEO and social sharing.

Below is an example of how your Title Tag appears in the SERPs:

Title Tags will appear at the top of your web browser and when sharing your content on social media, thus it’s crucial to optimise them not just for SEO, but also to capture users’ attention and increase click through rates.

Title Tag Code Sample

Make it relevant

A web page’s title is supposed to be a clear and concise representation of the page’s content. Optimizing your Title Tag in connection to the content of the page is crucial for both user experience and search engine optimization.

Keep it short

  • The first 50-60 characters of a Title Tag, or as many characters as a 600-pixel display would allow, are normally displayed by Google. You should expect at least 95% of your titles to display correctly if you keep them under 55 characters long. Because different characters have varied widths, there isn’t an exact Title Tag character limit. Using a pipe (|) instead of a dash, for example, may make more sense in terms of character (-).
  • If the character limit is exceeded, Google will display an ellipsis (“…”) to highlight where the Title Tag is cut off.

Use Keywords

  • Because title tags are so important, completing thorough keyword research and applying it to all of your webpages is crucial for SEO. One or two keyword phrases per page is usually the maximum, with the following format being the best:
  • Brand Name – Primary Keyword – Secondary Keyword
  • Keep in mind that if your title is filled with keywords or doesn’t fit the search query, search engines may choose to display a different title from the one you offer in your HTML. As a result, titles should be tailored to your brand as well as the user’s search query.
  • Check out our keyword research whitepaper, Mastering Keyword Research, for excellent advice on how to get it right at this point.

Use unique titles

  • A unique title should be assigned to each page on your website. Duplicate titles will hurt your website’s ranking in the SERPs and convey confused signals to search engines, so it’s critical to prevent them across the board.
  • Duplicate titles can be avoided on paginated pages by include the page number at the end of the title, but if this isn’t possible, remember to use rel=”next” and rel=”prev.
  • “Include your company’s brand name.”

    Include your brand name at the end of the title whenever possible. This will increase brand awareness and, if you already have a strong brand name, your Click Through Rates may improve as well. Remember, Google will insert your brand name at the end of the title in some cases regardless, so why not make their job easier?

    You can use Moz’s tool to view what your title tag would look like in search results if you’re not sure if it will fit.


What is a Meta Description?

Meta Descriptions, like a summary, are used by search engines to summarise the content of a page. Meta Descriptions, like Title Tags, must be unique to each page and should be put in the “head” of each page.

While Meta Description tags aren’t necessary for search engine rankings, they are critical for garnering user click-through from SERPs. They are your chance to promote your content to searchers and alert them that the specified page offers the information they need. Meta descriptions, on the other hand, will not appear on your website. In the SERPs, the Meta Description looks like this:

Meta Description Code Sample

What is the best way to optimise a Meta Description?

  • When developing Meta Descriptions, keep the following points in mind:
  • In your Meta Description, include keywords.
  • Make sure the Meta Description contains terms that correspond to the user’s goal. In many cases, search engines may highlight the keywords in your Meta Description that the searcher used, making it stand out even more.
  • Make your Meta Description interesting and relevant.
  • Make a fascinating description that will entice a searcher to click.
  • Check that the description matches what the searcher will see on the page.
  • For each webpage, provide a unique description.
  • Make sure that each Meta Description is unique to that page and that no descriptions are repeated across the entire website.

Keep Meta Descriptions under 160 characters

The Meta Description should be between 150 and 160 characters long; anymore and the result will be shortened (…)

  • Use Google Search Console to track click-through rates.
    Look for pages with a high amount of visitors but a poor click-through rate. Return to these pages and improve the Meta Descriptions, as well as continue to test them.
  • Make sure all pages have a Meta description that is relevant.
    If a Meta description tag is missing from a page, Google may insert what it considers to be relevant text into the description. This leads to a loss of control, which can occasionally have a detrimental impact on click-through rates. Follow the steps outlined above to avoid this.


What are H Tags (Heading Tags)?

HTML headings are tags that are inserted on a web page to denote the content’s headers. Heading tags assist search engines find relevant topics covered by a page and divide pages down into logical chunks, making them easier to read or scan for visitors. They basically separate headings and subheadings on a page.

The H1 or main heading and then different subheadings (H2, H3, H4, etc.) can be found in HTML headings.

Code Sample for heading tags</b

H1 Tag best practice

Similar to Title Tags, H1 Tags seek to communicate the purpose and content of a page to search engine spiders and users. The recommended practise for H1 optimization can be found here:

  • Each page should have one H1 heading.
    Each page should only have one H1 tag. It’ll usually be the page or post’s title, and it should make the page’s content apparent while also include the core keyword. The H1 tag could contain the same key phrase as the page’s Title Tag and URL.
  • Each page should have one H1 heading.
    Each page should only have one H1 tag. It’ll usually be the page or post’s title, and it should make the page’s content apparent while also include the core keyword. The H1 tag could contain the same key phrase as the page’s Title Tag and URL.

Include H1s on every page

Every page should have visible HTML H1 tags that are optimised. H1s are a missed opportunity to inform your readers and robots about the page’s purpose.

How to use the other H Tags

H2s should be used as the principal subheadings after an H1, with H3s-H6s providing the rest of the subheadings. H3s and other similar elements should be used to divide information into categories and subcategories.

It’s fine to have more than one H2 or H3 on your website in this situation. It truly aids in the organisation of your information, which your viewers will love.

For example:

H2 tags are used to divide your material into sections. You might utilise synonyms for your core keyword or simply make it relevant to the rest of the homepage’s content in this scenario. Keep in mind that you’re writing for people, not machines. Duplicate H2s, H3s, etc. aren’t a big concern, so go ahead and do it if it makes sense in the context of the page.

Although it is less crucial in terms of SEO, using heading tags to visually separate and categorise on-site content is a terrific approach to provide a high-quality user experience and increase conversions.

What about Meta Keywords?
In the 1990s, webmasters exploited the keywords Meta tag to rank for keywords aggressively. As a result, Google no longer uses it as a relevancy indication for ranking.
As a result, we advise against utilising the keywords Meta tag.
Although effective Title Tags, Meta Descriptions, and titles are becoming more common, it still astounds me how many websites investing in SEO haven’t reflected their potential consumers’ search queries in these important HTML parts. As a result, getting it correctly will set you up for a successful campaign.

Fill out the form below and we’ll get back to you as soon as possible if you’d want to talk to us about how we can help with your onsite optimization:

What does the term “keyword” mean?
Any word that serves as a key is referred to as a keyword. In SEO, a keyword is a phrase or term that is used in online content to assist people in finding a certain website by entering relevant search queries into a search engine.

What is the definition of a long tail keyword?
Long tail keywords are sentences with more than four words that are highly specific.

What are LSI keywords, and how do you use them?
Ans: Latent Semantic Indexing (LSI) keywords are semantically linked to the main term that users type into search engines.
How do I locate LSI keywords?
Let’s pretend you’re creating an article about on-page SEO. Now, go to Google and search for your keyword (on page SEO) and scroll down to the “Searches Related to…” section at the bottom of the page: by using LSI keywords that are related to the main keywords in terms of relevancy, search engines can identify the semantic structure of the keywords and extract the hidden meaning of the text to bring the most relevant result on SERPs.

What are heading tags and how do I use them? Heading or header tags are used in SEO to distinguish content’s headings and subheadings from the rest of the page. In SEO, there are six different heading tags that are utilised in a top-down hierarchy. Ranging from h1 and h6, header tags brings coherence in content along with relevancy and keyword consistency in the search results displayed on SERPs.