PPC Services in Nagpur

What is PPC and how it works?

Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook).

Sometimes people ask, “Why would I pay to appear on Google when I can get my site to show up for free?” The answer is, it’s not as easy to drive “free traffic” as you think.

Campaign Type

Before you begin a paid campaign on Google Ads, you’ll select between seven campaign types: search, display, video, shopping, app, smart, or performance max.

• Search ads are text ads that are displayed among search results on a Google results page.
• Display ads are typically image-based and are shown on web pages within the Google Display Network.
• Video ads are between six and 15 seconds and appear on YouTube.
• Shopping campaigns appear on search results and the Google shopping tab.
• App campaigns use information from your app to optimize ads across websites.
• Smart campaigns have Google finding the best targeting to get you the most bang for your buck.
• Performance Max is a new campaign type that lets advertisers access all Google Ads inventory from a single campaign.

Initial Campaign/Account Setup & Optimization

• Whether you have an existing Google Ads account that needs fine-tuning, or an entirely new setup, we follow a number of best practices, including:
• Keyword research – identify new opportunities for target key terms based on search query volume, competition, budget, and desired visibility.
• Develop ad Groups – create multiple ads for each ad group, including copywriting of ad titles and descriptions.
• Set budget and bidding strategies.
• Configure account settings for most effective ad display and efficient use of campaign budget.
• Set geographic targeting for each campaign.
• Develop negative keyword list to discourage unqualified leads.
• Conversion tracking – setup performance goals, including form submissions and call-tracking.
• Quality assurance – integrate Google Analytics, test conversion goals, monitor average positions and ensure that all keyphrases and ad copy is approved by Google.
• Review landing pages and provide conversion optimization recommendations to drive leads when new visitors arrive on your pages (otherwise, what’s the point, right!?).

Campaign Management – Monitoring & Reporting

Once your campaign is active, we continuallya monitor to ensure optimal ongoing performance:

• Monitor campaign on an ongoing basis and adjust bids for optimal performance and ROI.
• Evaluate performance of ads and assess conversion rates.
• Allocate greater portion of budget towards ads and terms with the highest proven conversions rates over time.
• Prepare monthly report summarizing campaign activity with future recommendations; this information will help to inform any subsequent performance adjustments each month.